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Bravissimo microsite takes a peek behind closed doors

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By The Drum Team, Editorial

May 21, 2010 | 2 min read

Bravissimo, the retailer for women with bigger boobs, has had its latest advertising campaign enhanced through a microsite designed by digital agency Fish in a Bottle.

The site shows real customers modelling lingerie in various rooms set in a virtual apartment for Bravissimo’s latest campaign.

The Flash-based microsite gives users more access as the campaign develops, taking them on a journey of the apartment, inviting them to discover interesting facts about the customer models and view new styles from their range of D-KK cup lingerie.

Drew Wilkins, director at Fish in a Bottle said: “We wanted to keep the look and feel of the television advertisement by leading users through the different rooms. By restricting access to certain parts and steadily revealing different sections, it keeps the content fresh and the users interested in returning to the site to see something new.”

The digital agency was chosen to create the microsite after previously working on projects for Bravissimo. As well as displaying the latest range of lingerie, the campaign, which is ongoing, features profiles on the models, competitions, free downloads, a bra fitting video and styling hints and tips.

Gail Webb, online marketing manager at Bravissimo said" "The site really reflects what Bravissimo is about and delivers brand engagement in an interactive and fun way.”

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