Carbon Digital in Unilever R&D brief
North-west-based full service production company Carbon Digital, has been working closely with the Unilever to create a product demo for the Sunsilk brand.
Carbon Digital was tasked with creating and producing a product video for Unilever’s global haircare brand, Sunsilk, aimed specifically at trade-buyers, to demonstrate the benefits and leading edge technologies within the Sunsilk shampoo and conditioner formulation in comparison to other haircare brands.
The production will be used to consolidate Sunsilk as a leading brand, to drive sales and increase market share in each of the regions.
Paul McHugh, Director of Carbon Digital comments: "We are delighted with the results so far and are looking forward to seeing the impact it has on the remaining regions when it is launched this year.”
The R&D Claims manager for Sunsilk comments: “Carbon Digital has done a splendid job in creating this impactful demo which was well received by the Global Brand VP for Sunsilk.”
As well as undertaking global projects for Unilever’s portfolio, Carbon Digital has also produced commercials on behalf of some of the largest international creative agencies, including Lowe.