Estate agents get new image from Mobas
Cambridge-based Mobas has been appointed by estate agent TuckerGardner, to relocate its position and mark 21 years in business.
The brand evolution, which encompasses a complete marketing mix from creative concept to public relations, sees the launch of an advertising campaign featuring some of Cambridgeshire’s most famous landmarks.
This is currently being rolled out in the local press, but will also feature on two of the city’s most prominent positions as giant 48-sheet billboard posters, to be unveiled this summer.
Robin Bryant, managing director of Mobas, said: "Evolving the TuckerGardner brand and working with the team to utilise a full marketing mix has been an exciting and hugely rewarding project. We believe that the campaign, which is being deployed across Cambridgeshire, will serve the TuckerGardner ethos perfectly today and for the future, in what is an ever-
changing sector.
“The beauty of this creative campaign is that it has been achieved by listening to the general public’s views and opinions, not only of TuckerGardner, but of estate agents in general."