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Sue Ryder launches viral game

Sue Ryder has looked to TAMBA to create a viral game to encourage people to take part in its Ride For Ryder fundraiser.

The charity recently held a three-way pitch in which TAMBA, based in Staffordshire, won the opportunity to create the online game.

The viral game to promote the campaign is an arcade game in which players choose from a variety of modes of transport before completing a short course, collecting coins as they go. The various modes of transport - including a hot air balloon and a camel - have different handling and performance, with each having their own unique strengths and weaknesses. Upon completing the course, players are told how many coins they have accrued and can donate that amount to Sue Ryder Care, should they wish.

Ruth Peters, Head of Events at Sue Ryder Care said of the game “We are just so pleased with the game and can’t wait to watch its success. TAMBA have done an amazing job, they have been a pleasure to work with and I am already thinking of what our next project could possibly be”.

TAMBA chief executive Kay Hammond added: "We are delighted to have produced this game for such a fantastic cause. As well as promoting the Ride for Ryder event, we're also confident of generating a lot of micro-donations from the game which we hope will make a big difference to the total raised."

See how many coins you can collect in the Ride for Ryder game.

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