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It's Simple... no experience required for marketing role

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By The Drum Team, Editorial

May 4, 2010 | 3 min read

Body care brand Simple has launched a search for a marketer to join its marketing team... but, unbelievably, no previous marketing experience is required for "the job of a lifetime" and a prize worth £50k.

Through the recruitment "opportunity", Simple will invite people across the UK to promote themselves to gain support and crucial votes – similar to any election campaign – as a stepping stone to secure a place at "Beauty Boot Camp". This second stage will be a series of interviews to select the final winner of the new role.

Group marketing director for Simple, Alex Pike, said: “It’s really important for Simple to own online marketing. We don’t want to hire someone the conventional way, as we don’t want them to be constrained by text-book theories. We have developed this unique recruitment process to give applicants the chance to showcase their flair and creativity – which proves they have a natural aptitude and passion for marketing – but means qualifications are not necessary.”

The role has been designed to be part-time so it can be flexible around someone’s lifestyle. It will encompass everything within online marketing including being company spokesperson through blogs, forums, Twitter and Facebook; and developing appropriate campaigns that utilize online to raise awareness of Simple and its products.

Pike continued: “This is a real opportunity for someone who has no marketing qualifications to follow a life-long ambition into a dream role or change their current career.

“We’ll be looking for someone who really embodies the brand – is down-to-earth, honest and confident, and believes in natural beauty.”

In parallel, Simple will also be seeking an ambitious teen, who will win a role as the ‘Simple Official Video Blogger’ and a seat on the Simple Junior Board of Skincare Advisors.

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