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Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

Second Yorkshire Tea ad highlights importance of the brew

Last week saw the new 30” spot for Yorkshire Tea hit the airwaves as part of the brand’s new £4m 2010 campaign, created by Beattie McGuiness Bungay.

This is the second ad of the campaign, following the ‘Couple’ ad which broke in February following the idea that, in Yorkshire’ nothing is more important than a proper teatime.

Produced by Outsider TV and directed by Ric Cantor, the ad continues to use the tagline “From Yorkshire, where teatime’s important”, which has been running throughout previous campaigns over the past two years.

Media was planned and bought by Mediacom North with the next instalment is scheduled to break in August.

James Prentice, marketing manager at Yorkshire Tea, commented: “For us at Yorkshire Tea it’s something of a mini catastrophe when we see people drinking a competitor’s cuppa. But with consumer research from the recent ‘Couple’ ad showing heightened re-appraisal for the brand and increased propensity to try Yorkshire Tea, the campaign is proving an effective antidote for us! The next creative iteration of our ‘From Yorkshire. Where teatime’s important’ campaign we hope will continue the momentum behind these trends, consolidating our position in the market as the tea brand that genuinely can deliver a proper lovely teatime.”

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