Hughes to become creative director at Tangerine PR
Nigel Hughes, head of PR at One Marketing, has been appointed as creative director at Tangerine PR.
Hughes, who begins at the Manchester agency in May, will head up the consumer PR team within the agency.
He has previously worked at Communique, Paver Downes and Rattle PR.
Sandy Lindsay, group managing director at Tangerine, said that while the appointment of a creative director for a PR team was ‘unusual’, he felt it was ‘what you would expect’ from the agency.
“We’ve been on the prowl for a consumer specialist for some time, but it is such a pivotal role, heading up one of our biggest and strongest teams, that we decided to take our time and ensure we found the perfect person. Nigel has superb experience and is a genuinely creative guy; he comes with top references and already has a solid reputation within the sector.”
Lindsay added that the consumer team represented a significant proportion of the agency’s income and described its continual growth as ‘critical’ to achieving the company’s business plan.