Modern Marketing

Bank extends football sponsorship deal

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By The Drum Team | Staff Writer

April 20, 2010 | 3 min read

The Scottish Premier League and the Clydesdale Bank have agreed to extend the banks title sponsorship of the league until the end of season 2012/13.

The deal was approved unanimously at the General Meeting of the SPL clubs. The announcement came on the day when the SPL clubs gathered in Glasgow to celebrate at the Clydesdale Bank Premier League Awards.

Neil Doncaster, chief executive of the SPL, said: “This deal provides a multi-million pound boost to our clubs. It demonstrates Clydesdale Bank’s commitment across the league and underlines the success of our partnership.

“We look forward to our relationship going from strength to strength in the coming years.”

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Steve Reid, retail director at Clydesdale Bank, said: “Over the past three years our sponsorship of the Scottish Premier League has delivered a huge range of benefits to our communities, our customers and our employees which is why I’m delighted that an extension to this partnership has been agreed.

“I’m equally delighted that at a challenging time for Scottish football we are able to continue our support and investment in the national game and we look forward to working ever more closely with the SPL and their member clubs to the benefit of everyone involved.”

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