Freight Charles Rennie Mackintosh Qrcod

QR Code trial to be implemented in Glasgow this weekend

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By The Drum Team, Editorial

April 16, 2010 | 2 min read

A trial will be held by the Mackintosh Heritage Group in Glasgow from this weekend, allowing visitors to Glasgow to take park in using QR Codes to download architectural tours of Glasgow direct to mobile phones.

Three tours will be held around some of Glasgow’s great architectural works including those of famous designer Charles Rennie Mackintosh and Alexander ‘Greek’ Thomson with QR Codes – two dimensional barcodes which, through the use of a camera on a mobile phone – download information to the phone.

The square image uses black and white dots, which, through the use of software on a mobile phone, can be decoded to download the contained information.

The codes will be distributed on cards to visitors to the Mackintosh attractions in Glasgow and other key spots for tourists, which will contain a QR code image alongside easy instructions on how to get hold of the required software for their phone while on the move.

This decodes the pattern and automatically downloads their choice of tour as a portable document which have been designed by Freight.

The group is also working on promoting the codes on posters and stickers inside the venues, while the website also offers printable versions.

Freight Charles Rennie Mackintosh Qrcod

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