Suitless speake2 becomes The Other Agency
Chester advertising agency speake2 has rebranded to become The Other Agency.
The company says it has changed its identity to make more of its key proposition: "the agency without suits". It is run entirely by creatives with no account handlers or client service staff.
The agency's directors say they took the decision to shed suits after experiencing the "frustrations and delays of having to go through account handlers".
Director Saul Peake said: “In our experience, outside a handful of senior strategic-thinking suits, most account team members are little more than message carriers who cost the client time and money and hinder the creative process. That’s not to say there aren’t creatives out there who couldn’t survive without a suit to wipe their nose but then they’d never work for us.
"We believe in empowering our creatives to project manage their own jobs, speaking directly with our clients. Cutting out the middleman means decisions are made faster and budgets are spent on great creative, production and media not meetings and expenses.”
The Other Agency’s latest through-the-line campaign for FindaProperty.com launched last week, with the TV commercial airing for the first time on Bank Holiday Monday during Coronation Street.
The £11m campaign is led by TV and supported by press, online, outdoor and radio plus ‘coat tailing’ with McDonald’s Easy Win Monopoly campaign for which FindaProperty.com is a sponsor.
This is the latest activity to come out of the agency’s four year relationship with FindaProperty.com, the team having been the creators of its flying ducks logo identity in 2006.