True North brands new Bristol museum M Shed
Manchester agency True North has created the identity for M Shed, the new £26.5m Museum of Bristol.
M Shed is due to open in spring next year and promises to "celebrate the stories" behind Bristol's history and its development. True North has created the brand proposition: "M Shed, home of Bristol's conversations, past and future".
The brand idea has been encapsulated in the changing M of the M Shed logo. The M comes in several varieties (see gallery) and is made up of "real stories" from Bristol residents.
Alan Herron, True North's creative director, said: "The name and identity has geographical and social resonance within the city. And it makes sense to have a fluid, dynamic identity which can evolve and change over time, just as the city does".
The M will change over time to represent the "stories" and exhibits on show at the museum.
Bristol City Council appointed True North last year to rebrand its Museums, Galleries and Archives service, the new museum and the existing Bristol Museum and Art Gallery.