Graham and Brown appoints two to Superfresco EASY wallpaper account
Graham and Brown's Superfresco EASY wallpaper account, worth over £1m has been won by digital agency Rapport Creative and The Raft, following a four-way pitch.
The two companies will continue to work together on the account, having worked on several other joint projects with printer company Brother over the last year, to develop an integrated awareness campaign for the brand.
The national campaign will launch in September across TV, press, outdoor and online advertising, as well as door drop, digital marketing and through a website with the aim of positioning the brand as the market leader in home decorative wall solutions to consumers.
Andy Porter, MD at Rapport commented: “In the face of tough competition it’s great to keep this business in the North West. We have worked with Graham and Brown on a project basis for over 15 years and when they asked us to pitch for Superfresco EASY we knew that our alliance with The Raft would result in the best, most coherent response to help move the brand to the next level.”
Phil Howells, creative director at The Raft, added: “Graham and Brown is a company we’ve always wanted to work with. They have never been afraid of communicating with customers in different, original ways, which is why we think that The Raft Rapport alliance will offer the right solution for Superfresco EASY across all media.”
The Drum understands that at the time of writing, no media buyer has been appointed to handle the campaign.