G4S sports project looks to social media with The Distillery
International business group G4S has appointed digital performance agency The Distillery to handle a social media programme to encourage online take up and involvement of its G4S Sporting Partnerships programme.
The programme will involve the G4S 4teen, 14 young athletes from 13 countries across four continents who aim to compete at the highest level, with the support of mentor, double Olympic champion Haile Gebrselassie.
Included in the programme will be extended content through a structured social media publishing strategy on YouTube, Facebook, Flickr and Twitter and will also involve tactical media buying and placements within the network and a seeding campaign within Google.
The strategy has been structured to tie into aggregating content from the main sports site and the athletes’ sites from around the world and will allow content to feed to all forms of social media.
Launched last year by Reading Room, The Distillery is the customer engagement and development division of the digital agency.
Reading Room, meanwhile, has been appointed to redesign the John Rylands University Library website.
The new website will aim to promote more clearly the depth of the collections housed at the Manchester library, which is home to more than four million printed books and manuscripts.
The agency says it will use "smart site architecture" and "cutting-edge search optimisation" to increase site visitors and its visibility.
A diverse range of audiences - including students, independent researches, schools and the general public - use the library and the site will have to cater for all audiences. Reading Room will start its work with "a set of intensive user workshops".