Gough Allen Stanley becomes Gough Bailey Wright
Gough Allen Stanley has undergone a rebrand to combine the names of its former owners and current owners, now being known as Gough Bailey Wright.
The west midlands marketing agency underwent an MBO five years ago and is now owned by Sue Bailey and Michelle Wright having been first established in 1936 as Tom C. Gough and Partners.
The agency also recently appointed Darren Foxall as its creative director, a new position at the agency following a number of business wins for its creative services department such as the launch of Truma’s new range of products, being unveiled at this year’s Boat and Leisure Show, which the agency won following a three-way pitch.
The expansion has also seen the agency more than double its PR team, which has just secured the national account for Drayton Manor Theme Park.
Michelle Wright, joint owner and creative services director, explained: “The new name and logo is a combination of our heritage and our future aspirations. By adding our surnames to the existing Gough brand we are expressing our intentions for the agency, while the new colourways reflect the vibrant attitude that we have towards our creative work.”