Ardbeg launches eCommerce site to drive sales
A bespoke eCommerce website has been designed for Ardbeg by Story to drive sales and increase efficiency for process orders.
The system has been developed to meet growing international demand and will support the brand’s CRM programme, Ardbeg Committee by encouraging membership.
The website integrates with payment and shipping platforms to provide a safe and trusted online shopping environment.
The website uses the brand’s earthy, muted colours and in line with Ardbeg’s brand values, using new photography by Packshot Factory to display its products.
Hamish Torrie, brands director at the Glenmorangie Company, explained: “To support the Ardbeg Committee and to manage increasing demand, we needed something that would ensure secure and efficient accessibility to our products and drive sales. Story, with both strong creative and digital expertise, has created an innovative eCommerce system which continues to push the boundaries and persuasively spreads the Ardbeggian message worldwide.”
Manos Riglis, digital director at Story, added: “It was a real collaborative effort and we worked closely with The Glenmorangie Company I.T. department. Our digital team had to be technically innovative to allow us to achieve something that not only gives Ardbeg’s customers a sense of security and confidence when buying online but also didn’t disappoint emotionally. Ardbeg fans expect to be seduced by the brand’s quirky personality, so the design of the website has also to charm and tease whisky lovers. A very provocative combination.”