NHS Scotland launches multi-media awareness campaign
A new multi-media NHS services guide has launched, aiming to raise the profile of all the major services offered by NHS Scotland.
The ‘How to use the health service in Scotland’ initiative comprises a website, online videos and resources and a DVD, available in 17 different languages including British Sign Language, giving information about family doctors, dentists, opticians, pharmacists, and out of hours services. There is an introduction which contains some important general information, and a short section on how to give comments, whether good or bad, about services.
Part of Nicola Sturgeon’s plans for a healthy service which is innovative in the way it addresses the needs of patients across Scotland, the Cabinet Secretary for Health & Wellbeing said of the project: “Our aim is to put patients at the heart of the NHS and make them partners in their own care. Initiatives like this will help us achieve this. Good patient care depends on understanding patients’ needs and effective communication is key to this.”
Responsible for developing the new multi-media resource were Glasgow agencies New Media Corp and 55 Degrees.
Arvind Salwan at New Media Corp commented on the appointment: “Digital and multi-media content is a central feature of this important public health awareness campaign and multi-lingual formats will help to engage 16 different lingual groups about the NHS in Scotland and make them better aware of their patient rights.”