Huddersfield Town FC seeks new naming right partner for stadium


By The Drum Team, Editorial

March 2, 2010 | 2 min read

Football club Huddersfield Town FC is seeking a new sponsor for its North East stadium as its deal with pharmaceutical giant Galpharn comes to an end.

The League One club is seeking a replacement naming right partner for its stadium which is home to the football club and the Super League club the Huddersfield Giants as well as concerns and community acitivities.

Ralph Rimmer, managing director at the Stadium, commented: "It's a very special property and one that doesn't become available very often. The mix of brand exposure, hospitality and direct marketing opportunities make it a unique package. I will now be taking it to market and expect interest to be substantial.”

Graham Leslie, former Chairman of Galpharm International, added that it will be a sad day for him, to see his brand’s name replaced at the stadium.

“The commercial rationale to sponsor the Stadium proved so successful that global interest was in abundance once the campaign was launched to sell the company. The brand awareness through television exposure, both nationally and internationally, proved invaluable, whilst we also made good use of the corporate facilities allowing us to host suppliers and guests alike. As a national company with local origins, we used it as a flagship and a statement of our business intent, but it also developed an enormous sense of pride amongst the staff within Galpharm,” added Leslie.


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