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Taylor appointed as marketing director of Transform

Steven Taylor has been appointed as marketing director of cosmetic surgery group Transform.

Taylor takes on the role from Cindy Simmons who left at the end of last year and will see him oversee the company’s PR, online and advertising.

He will head up the marketing team and work alongside the company’s four retained media agencies BJL, Mediaedge: CIA, Carpe Diem and DADA going forward.

Taylor, who previously worked for London agency Premier Resorts, explained that his main aims were to broaden the appeal of the brand to a wider audience and take advantage in the recent interest in cosmetic surgery and grow the company’s non-surgical business, while also reviewing the company’s DM strategy.

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