Early Learning Centre creates new displays with Milton Bayer
The Early Learning Centre has rolled out new point of sale and window displays to promote play activities including painting and colouring.
The 'Create' campaign was devised with Northampton agency Milton Bayer and represents the first time the retailer has used an external agency for the creative aspect of its marketing.
Milton Bayer came up with the design concepts before they were put into full production by Early Learning Centre's in-house design team.
Ray Wellington, Milton Bayer's strategic director, said the POS material gives shop managers the freedom to create their own window displays rather than have them prescribed.