DirectGov to rename Buster's World to avoid fetish site link
DirectGov is to rename its child-targeted website Buster’s World following the revelation that it shares its name with a balloon fetish site.
The Buster's World logo has been removed from the site - which is a spin-off to the recently relaunched DirectGov main site - and it is likely to be renamed.
The other Busters World (NSFW) is a balloon fetish site, complete with image gallery.
A spokesperson said: “The naming of this webpage was clearly a mistake and we regret that the supplier’s usual thorough checking procedures when creating web content seem to have failed. When this was brought to our attention we urgently took the site down, pending a rename, to avoid any further issues.
“The name concerned was new and had not yet been promoted widely to young people.”
The spokesperson said the safety of children on the internet is of paramount importance and that it would be looking at the procedures of its suppliers to ensure a similar occurrence does not happen again.
The mistake was revealed by Gordon MacIntyre-Kemp in his blog for The Drum yesterday.