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Worldhotels launch new design identity

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By The Drum Team | Staff Writer

January 22, 2010 | 2 min read

Global hotel group Worldhotels has launched a new design identity for its annual hotel directory through Cheltenham-based agency Factor 3.

Worldhotels is the longest established Europe-based hotel group representing almost 500 unique independent hotels in over 300 destinations in 70 countries.

The directory, rebranded by Factor 3 as The Portfolio, is distributed to hotels worldwide with a significant print run as well as available online. The Portfolio is a core marketing tool for the Frankfurt-based global group.

Robert van der Graaf, head of global marketing services for Worldhotels, said: “We wanted to completely relaunch our directory. Our brief was to create a design and format that better represented our affiliate hotels in terms of quality and distinction."

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