Penguin to Beef up its new Time Riders site
Publisher Penguin Children's books has commissioned a website to be designed and created by Beef to promote the latest book by Alex Scarrow, author of ‘Time Riders’.
The site, which will be aimed at children from 11 and over, will aim to be easy to navigate and interactive in order to capture the attention of its target audience and is set to go live in the next week ahead of the publication of the novel in February.
The website will be closely linked with the concepts detailed in the novel, and will look to recreate the environment and scenes experienced by the characters, to enable visitors to the site to relive the book and explore the world of ‘Time Riders’ in new ways.
This is the third time that Penguin has commissioned Beef to work on a project.