Ultralase appoints Principles to handle media account
Ultralase has appointed Principles Media to handle its multi-million pound media account.
Leeds-based Principles has previously been responsible for creating television ads for the laser eye surgery starring former Olympians Jonathan Edwards and Sir Steve Redgrave.
Jon Hughes, commercial director for Ultralase, said: “It is important that we continue to build upon the success of our TV activity over the past 12 months."
Mark Curtis, media director for Principles, added: "[Ultralase] has ambitious plans for 2010 that we look forward to helping to implement. Maximising channel efficiencies remains a core focus to drive further ROI gains for Ultralase."