DIY brand Ryobi gets Refinery makeover
DIY brand Ryobi has unveiled its new identity, packaging and POS created by Manchester marketing agency Refinery.
Ryobi's new look follows a pan-European branding exercise handled by Refinery that looked at ways the brand's new range of power tools and related products could gain market share from main UK competitors Black & Decker and Bosch.
Jim Barron, Refinery director, said: "Ryobi’s new ‘hyper green’ image that appears on the branding, packaging and POS reflects the product itself to help differentiate new products that boast cutting-edge new technologies from the existing range.
“Working closely with Ryobi’s senior management and product teams in the UK, US, Hong Kong and China, we’ve created new packaging designs for 280 products, across 15 product groups and applied 24 different languages – making it one of the furthest-reaching branding projects Refinery has handled."
The agency has also produced retail displays, on product messaging and brand literature for Ryobi, which is sold to UK consumers exclusively by B&Q.