Fantastic Media hops to Credit Jungle task
Financial services lead generation business, Direct Marketing 2000 has appointed Fantastic Media to develop and implement a strategic marketing plan for its new product, Credit Jungle.
Credit Jungle is the only product of its kind in the UK, offering a free indicative credit rating then suggesting services and available rates based on the customers' criteria. It is intended to be an advisor on credit, cutting through the financial jargon, something that will be communicated through a 12 month strategic marketing plan.
A new identity has been created for Credit Jungle to bring the brand's values to life, using a cartoon frog character called CJ as an endearing and friendly ambassador. This will be used as a key element throughout the website and across all marketing collateral to raise the brand's profile.
Richard Jones, director at Fantastic (pictured), said: "Credit Jungle, is a unique proposition which will change the face of the credit industry. We are looking forward to working in partnership with their team to enhance the brand and achieve its business objectives."