Scottish Power set to move £4m DM account to Bright Blue Day
The Drum has learned that utilities company Scottish Power is set to move its direct marketing account out of Tangible Communications after five years and appoint Bright Blue Day.
The account is expected to move to the Poole-based agency in the first quarter of next year having been held by Tangible since 2004.
The new agency is expected to handle a variety of traditional direct mail campaign including packs, door drops and page inserts.
The review process was expected to be concluded in July, but has now over run by six months.
The appointment will not affect the client's relationships with ad agency Newhaven, media planner and buyer Feather Brooksbank and digital agency Lewis.
Scottish Power declined to comment at the time of writing.