Story helps Ardbeg's Big Bottle tour Manhattan
New York has hit the bottle as Ardbeg Single Malt Whisky toured the streets of Manhattan.
The Big Bottle, one of ten produced by Edinburgh agency Story, which briefed Cod Steaks in Bristol with their creation, is being placed strategically in landmark locations through out New York to direct the public to the Ardbeg tasting team which is set up at nearby venues.
The remaining Big Bottles are destined for other worldwide cities such as Hong Kong, Berlin and Milan.
Hamish Torrie, brands director at Glenmorangie said: “The Big Ardbeg Bottle has had a tremendous welcome in New York with frequent acts of bottle hugging reported. The bottle was happy to pose for group photographs. And people very much enjoyed the whisky too.”
Dave Mullen, creative director of Story said: “With 50,000 members in 123 countries, the Ardbeg Committee is growing bigger every year. The same goes for Ardbeg’s reputation as a big and untamed spirit. The Big Bottles will be very effective at spreading the Ardbeggian message worldwide wherever they go.”