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By The Drum Team | Editorial

November 27, 2009 | 1 min read

Edinburgh shopping centre Ocean Terminal has launched a new branding and marketing campaign.

The campaign has been devised by Glasgow agency Jam Hot alongside a TV advert from STV Creative. Jam Hot worked with the centre to devise how to best develop awareness of the centre’s brands while including an underwater theme.

The print campaign is also currently running through out Edinburgh.

Michelle Macleod, deputy centre manager for Ocean Terminal, said: “We feel the centre’s new branding is more in theme with Ocean Terminal than ever before. We hope the strong signage featuring our brands will re-enforce to shopper’s the quality shops we have on offer in the centre, which on the water of Leith, is arguably offering the most idyllic location to come and enjoy getting your Christmas shopping.”

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