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Prozone appoints Thompson to redesign brand


By The Drum Team, Editorial

November 24, 2009 | 2 min read

Prozone, the sports performance analysis company, has appointed Thompson Brand Partners to redevelop its brand.

Established in 1998, Prozone has provided performance tracking tools to some of sport's leading coaches and counts Real Madrid, Arsenal and Manchester United among its clients.

The Leeds-based company says it has grown damatically and its old brand "no longer matches the scale and ambitions of the company".

Barry McNeill, managing director of Prozone, said: "The new Prozone identity will reflect the focus and drive of the business and will be a real asset to our business development team when out talking to potential partners, and engage with our target audience.”

Prozone worked with Leeds agency Thompson earlier this year on a new website and marketing campaign.

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