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Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

Aubrey Allen looks to switch for website portfolio

Meat supplier Aubrey Allen has appointed Switch to deliver a new portfolio of websites.

Two sites have already been created by the Birmingham-digital agency, the first for French Bistro Oscars and another for its event catering business.

The agency is also working with Aubrey Allen on its B2C proposition.

Jon Hurley, head of Digital at Switch explained that the agency’s brief was was to get Aubrey Allen’s internet presence ‘fit for business’.

“The company has an impressive growth plan which simply could not be supported by the existing website structure. The early launch of oscarsfrenchbistro.co.uk and aubreyallencatering.co.uk has given us all the opportunity to benchmark and create a tailored workflow process. The next two sites are now in production and it is these which will form the backbone to Aubrey Allen’s online sales strategy, delivering efficiency and value to both its commercial customers and increasingly active public consumers,” continued Hurley.

Peter Allen, managing director of Aubrey Allen, added: “My father began this business in 1933 and built it based on his values of quality of product and service. That ethos is ingrained throughout the company to this day. It is of the utmost importance to me that regardless of whether you’re a customer visiting our shop in Leamington Spa, a Michelin starred restaurant completing your online order at 2am or a customer using our online shop, you will receive a level of service that has become synonymous with the name Aubrey Allen.”

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