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Primesight restructures after Titan billboards deal

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By The Drum Team, Editorial

November 11, 2009 | 2 min read

Outdoor company Primesight has announced a restructure of its nationwide sales and marketing teams following its acquisition of Titan's roadside billboards in September.

The firm says it has doubled in size because of the deal and the restructure represents "the first step in making the business more efficient and accountable".

It will see the old Titan Liverpool office closed and a new office opened in Manchester. And its team in London will now operate with five sales and marketing group heads.

Matt Stubbings continues as head of trading while Louise Pither, Stephen Rackham and Rob Doel are strategy group heads selling across the entire Primesight portfolio. Kim Wilson completes the team as marketing manager after joining from Mindshare where she was business director on the Unilever account.

Keith Lammie and Graeme Hughes have been appointed to the roles of regional directors, overseeing all sales, operations and development. Lamme will be responsible for Scotland while Hughes will look after the north of England.

A spokesperson said: "The restructure will mean that we are more efficient in pooling our resources across our newly enlarged product portfolio."

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