It's a WRAP for Engine Creative
Engine Creative has completed a motion graphics piece for WRAP urging UK business leaders to engage in resource efficiency to benefit their organisations.
Engine Creative has completed a motion graphics piece for WRAP urging UK business leaders to engage in resource efficiency to benefit their organisations.
The animation kicked off the WRAP Annual Conference in London and was praised by The Rt Hon Hilary Benn MP, Secretary of State for the Environment, Food and Rural Affairs in his keynote speech.
The creative agency won a pitch in September with their concept of highlighting how collective action can make a big difference to both efficiency and profitability of businesses.
The animation uses strong factual statements and a varied multi-planar technique to add visual interest whilst highlighting the economic benefits that WRAP aim to deliver to the UK.
The project by Engine Creative adds to its portfolio of motion graphics work for Ministry of Sound TV ads and in-store animations for Tesco.