The Centre's Christmas campaign given Tsuko treatment
An Autumn/ Winter media campaign for The Centre in Livingston has been developed by Tsuko.
The campaign, which features the straplines ‘Reflecting your Style’ and ‘Way Beyond Your Expectations’ will raise awareness of The Centre and also of its fashion offer and its location near to both Glasgow and Edinburgh and will run across print, outdoor, web and radio.
Photography for the campaign was handled by Stephen Kearney with Tsuko’s design director Fiona Burnett leading the creative team.
Tsuko worked with MediaEdge Manchester on the media buying.
Susanna Freedman, managing director for Tsuko, explained: “Our brief was clear, to create an impactful campaign to inspire people to recognise that The Centre offers a strong array of fashion and style, and surpasses expectations. This campaign is also an opportunity to reiterate the fact that consumers can shop at one of Scotland’s newest and fastest growing regional shopping destinations within a half an hour journey.”
Jennifer Bruce, marketing manager at The Centre, Livingston added: “We embarked on this campaign to heighten awareness of our fashion offer and that The Centre is closer to the major cities of Glasgow and Edinburgh than most people may think.
“The striking visuals, which feature a mirror reflection to portray different looks and styles, will help attract our key target markets which include a mix of the highly fashion focussed shoppers through to those who have quality at the top of their agenda. We also tested the campaign with a focus group of 36 people across our target segments and received positive feedback prior to implementation.”