Digforfire wins Regatta advertising account
Outdoor clothing brand Regatta has appointed DigForFireDMG to develop a five figure marketing campaign which will look to get people to experience more outdoors.
The Sheffield-based agency won a six-way-pitch for the account which will see it charged with delivering a comprehensive campaign for both trade and consumer markets which will build on the traditional mix of advertising, POS and in-store to include experiential and allow consumers direct contact with the brand.
The campaign will run through out 2010, extending through to 2011 across all medium including advertising, trade brochures and online.
Zoe Shore, new business director at DigForFireDMG, said: “The Regatta brand is all about making the most of the great outdoors despite the typical bad British weather. There is a strong focus on the family unit and celebrating the opportunities that the outdoors represents. The campaign will celebrate Regatta’s fantastic range through the vibrancy and diversity of the great outdoors.”
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