Cheethambell JWT still in dark with reports of Kelloggs move
Cheethambell JWT in Manchester has said that it is still in the dark over reports that client Kellogg's has consolidated a vast majority of its global ad business into Leo Burnett.
The move – reportedly made by Kellogg's global headquarters in the US, where the business is held solely by Leo Burnett – will mark an end of a relationship with JWT that has spanned 70 years.
This will result in the accounts – worth around £40m – for Kellogg's Corn Flakes, Crunchy Nut, Optivita, Special K and Nature's Pleasure moving to Leo Burnett in the UK.
JWT will continue to work with Kelloggs but only for the Asia-Pacific region.
Cheethambell JWT worked extensively on the Kellogg's Corn Flakes account, creating its most recent TV campaign.
At time of writing, The Drum was waiting on response from Kellogg's.