SYHA Hostelling Scotland has appointed Denvir as its creative design agency following a review.
The Stirling-based brands agency has been tasked to create a fresh new look across all the association’s marketing collateral to engage with their wide-ranging target markets.
Denvir will develop a range of designs which build on existing brand awareness and create a uniform identity for all Hostelling Scotland marketing activity.
The creative work, which will include poster campaigns, adverts, leaflets and guides will be rolled out nationwide with immediate effect and will incorporate contemporary imagery, design and copy to connect the brand and its consumers more effectively.
SYHA Hostelling Scotland is Scotland’s largest network of tourist hostels, with around 60 locations spread across the country.
Suzanne George, MD, Denvir says: “We are delighted to be working with SYHA Hostelling Scotland, it’s a great brand with so much potential and we are looking forward to working with the whole team at SYHA to create some real impact in the coming year.
Louise Nowell, head of sales and marketing, SYHA Hostelling Scotland: “We have recently re-branded as SYHA Hostelling Scotland, so this is a critical time for us to build brand awareness and communicate with all our target markets.”