Seal Communications Twitter

Flower show Seals integrated brief with agency appointment


By The Drum Team, Editorial

October 30, 2009 | 2 min read

Birmingham-based agency Seal is smelling of roses having been awarded the three year brief from Shropshire Horticultural Society to support the Shrewsbury Flower Show.

Following a four-way pitch, the consultancy will help to develop a fresh identity for the Show and devise an advertising, promotional and PR campaign for Show.

Seal’s Chairman Chris Morris said: “Shrewsbury Flower Show has such a rich heritage and loyal following and we are thrilled to have been appointed to help raise its profile. With our offices in the heart of Shrewsbury and our parent company Morris’s heritage within the town, we already know and support the Show.

“Our Shrewsbury PR, marketing and digital teams will work together on an engaging campaign designed to increase footfall and create new devotees for years to come.”

The focus for year one in the three year campaign will be the development of the new identity and a totally refreshed website. In addition to new-look marketing materials, a regional and specialist press campaign will be staged to champion local ‘horticultural heroes’ and co-ordinate creative media photocalls and features.

This year, Shrewsbury Flower Show celebrated its 122nd year and attracted more than 75,000 visitors.

Seal Communications Twitter

More from Seal Communications

View all


Industry insights

View all
Add your own content +