Dog Digital hires former Setanta Scotland marketer
Dog Digital has announced that Grant Fraser, former marketing manager for Scotland for the now defunct Satellite sports channel Setanta, has joined as a senior digital planner.
Fraser had been working with the Glasgow-digital agency for the past three months of a consultancy basis having worked alongside Dog Digital on marketing campaigns for the sports channel beginning in 2006.
He will now be tasked with heading up the planning team within the agency, working across a number of its key accounts including Scottish Enterprise, Scottish Premier League, Standard Life, Scottish Widows Investment Partnership and the Royal Blind.
He will be tasked with helping the agency and each client to identify their target audience and understand their motivations in order to develop the right types of campaign to meet the client’s objectives.
Fraser will work alongside Richard Kelly, digital marketing manager for the agency to expand its current PPC and SEO operations.
“I was immediately impress with Dog Digital and knew quickly that I wanted to be offered a permanent position with one of the most experienced and accomplished teams in the digital arena,” commented Fraser.
Gerry McCusker, joint managing director of Dog Digital, added: “Grant is an exceptional commercial marketing manager with an ability to plan and has fitted well into our team that now boasts over 30-full time staff. He has a proven track record of delivering successful above-and-below-the-line marketing campaigns to achieve substantial sales targets and comes with a host of agency and client experience. He has already shown that he will help Dog Digital strengthen today to continue growing tomorrow.”