CheezeDMG takes Oxfam Here and Now campaign online
Oxfam GB is running an online advertising push to support its awareness campaign about the human impact of climate change.
The Here and Now campaign aims to increase understanding of the charity's work on climate change with ‘world aware’ charity givers and raise awareness among people who are not yet supporting its work.
Created by CheezeDMG, the digital campaign supports the creative idea from RKCR's TV work for the charity, which will run alongside the digital effort. Cheeze’s campaign uses rich media video content from the DRTV ad in pre-rolls on MSN, Telegraph TV and Facebook video.
The campaign also includes engagement polls - asking people for their opinion on the human impact of climate change - sponsorship of the Guardian’s environment channel and behaviourally targeted ads aimed at environment and charity givers on Yahoo and Specfic Media.
Oxfam is also taking over the Orange homepage and running bellybands on the Metro and the Evening Standard.
The latest brief follows Cheeze's earlier online work for the brand in April.
Nick Futcher, brand manager, Oxfam, said: “In phase one of CheezeDMG’s digital campaign we discovered that video content showing the impact of climate change creates a real emotional connection that drives a higher level of interaction within the target audience.
"This second phase of the campaign takes things forward by using the medium to provoke people’s natural association of climate change with the environment and science by delivering the real-life story of Sufia to bring the human impact issue to life.”