Thinking Juice designs brand and marketing for FLM Loans
The rebrand of guarantor loans company Richmond Group’s FLM Loans alongside the redesign of its website has been handled by Thinking Juice.
The Bournemouth-based advertising agency won the brief after a competitive pitch against several local agencies and was tasked with creating the new visual identity, literature, advertising, website design, online marketing and position strategy.
The campaign will feature the company’s own clients with a strong focus on social media and consumer engagement.
Gellan Watt, managing and creative director, said "Richmond Group is a very well respected organisation and we're really pleased to pick up the brief following a creative pitch against a number of leading local agencies. The client has been great to work with and all divisions at Thinking Juice have been involved working on planning, digital and offline creative."
The rebrand is now complete and the website is in development by the FLM Loans technical team, launching late September with a number of above the line campaigns planned for 2010.