Fluid creates GB Paralympic ad campaign
Team Saatchi has appointed Birmingham-based agency Fluid to work on a campaign for the British Paralympics team.
The campaign draws on influences from video games and movies to create an image which pictures the athletes as super heroes.
Working with a selection of group and individual images the team is arranged in to a powerful tableau which depicts the group crashing down to earth straight to the centre of the Olympic stadium.
James Glover, creative director at Fluid, commented: “It’s an incredible honour to be involved in this campaign as the Paralympics are such a prestigious sporting institution. Working with Team Saatchi has been fantastic and we’re really pleased with the result of the collaboration.”