Brother UK appoints The Raft following development period
Printer manufacturer Brother UK has appointed The Raft following a development period working with the Wilmslow-based agency.
Over the past months The Raft has worked closely with Brother UK which previously worked with Clear Marketing, to develop a strong channel marketing approach, enhancing the impact of the global ‘At Your Side’ branding within trade and end-user communications.
Phil Storton, managing director of The Raft commented: “The news of the appointment to the Brother UK account comes at a great time for The Raft, which is currently outperforming the market in terms of growth. I am delighted to announce that such a prestigious client will be working with our business for the foreseeable future. We aim to drive significant sales for Brother through hardworking strategic and creative work.”
Dave Peters, head of business Development at Brother UK Limited, added:: “The team at The Raft has been able to deliver a very targeted approach to building our UK business through the use of intelligent creativity within global guidelines, particularly in respect of our B2B activities. We’ve been really impressed with their grasp of the importance of balance between trade and end-user work, whilst maintaining a consistent creative and brand message.”