Bols Liquers promotion booklet designed by Multiply
A booklet to promote Bols Liquers has been designed by Multiply.
The Edinburgh-based below-the-line agency has designed a 16-page booklet which will be distributed to bar staff, mixologists and spirits buyers in a campaign to foster a better understanding of Bols flavoured liqueurs.
Multiply has also designed a bottle neck tag for Bols Triple Sec which will be used in all ASDA outlets following an earlier success when a similar project to promote Bols Crème de Menthe resulted in a major sales boost.
David Roberts, account manager at Multiply, said: “The sales presenter is aimed at demystifying the Bols range of liqueurs and providing licensed trade members with a clearer understanding of the distinct flavours of each liqueur and how they can be used to achieve a wide variety of delicious serves.”