PHWT creates brand book for TRW
A new brand book for automotive parts supplier TRW has been created by PHWT.
The Leamington Spa office of the agency works with the client on an international basis and has created the brand book as it looks to control the consistency of the TRW brand.
TRW’s Soeren Kristensen explained; “The brand book will be used to inspire TRW independent aftermarket staff across Europe and Asia; those with a marketing role, as well as our product and sales teams. And not forgetting any local design or marketing agencies that may be responsible for producing materials within the TRW corporate identity.’
Sophie Taylor, account director at PHWT, added: “Working with Soeren and his team, we took a very collaborative approach to the brand book. With a brief like this, it’s vital that the agency clearly understands the client’s business and their vision for the future in great detail. We’re pleased to have delivered that in a form that’s still simple to understand and use in any market, language or culture.”