Refinery builds site for Magnet Trade
A new website for kitchen and joinery specialist Magnet Trade has been designed by Refinery.
The Manchester-based-agency was appointed by the client in 2008 following a three-way-competitive pitch and has created the site as part of a brand communications re-launch being implemented across all communications channels.
The site will also allow Magnet Trade account holders to access and pay their accounts online while also becoming a source for trade-related product information.
Three distinct area have been built for trade professional customers who are looking to view the kitchen or joinery product range, a builder wanting to find out more about Magnet Trade or a Magnet Trade account holder.
For the building trade, this section includes the latest offers and promotions; news about services being launched and branch openings; a branch locator tool; a brochure ordering form, information on products and a what's new section for the hot off the press products. Other online tools include conversion tables, information on building regulations and a section on sustainability.
A tool kit in included which includes a floor planner, window estimator, weather reports, traffic reports, and details of the free design and planning service available to account holders.
Philip Armitage, director of Refinery explained that the agency has also made it easier to open a trade account and that the website clearly explains the benefits of becoming a Magnet Trade account holder while, in bid to encourage builders to sign up there is an online application form with a £50 incentive to become an account holder.
Through the account holder-only section of the site, Magnet Trade customers can now access their accounts, view all transactions and settle outstanding balances online as well as enjoy exclusive product offers and online only deals.
The third area of the Magnet Trade site is a consumer-facing product section. "This has been created in response to feedback from our trade professionals who wanted a sales aid for showing their customers which kitchens and joinery products they can offer them,” Armitage explained.
"The range of Magnet kitchens available from a trade professional is different to Magnet's retail collection available through Magnet stores, so it's important that the trade website reflects and communicates this difference. This section of the site reinforces that these kitchens are only available through trade professionals but pushes the added value service that they can enjoy such as the design and planning service."
The new site will be supported by a digital marketing campaign.