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Verve Brand

Verve Brands overhauls Farmers Fayre brand

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By The Drum Team, Editorial

August 10, 2009 | 1 min read

Farm store Farmers Fayre has commissioned Verve Brands to refresh its branding while also undertaking a review of its customer attraction, transaction and retention for applications.

David O’Hearns, creative director for Verve Brands explained that to create a strong brand the agency chose to use black and white typography/illustrations to reflect the simple honesty of Farmers Fayre while the photography aims to convey a traditional and rustic feel.

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