Verve Brands overhauls Farmers Fayre brand
Farm store Farmers Fayre has commissioned Verve Brands to refresh its branding while also undertaking a review of its customer attraction, transaction and retention for applications.
David O’Hearns, creative director for Verve Brands explained that to create a strong brand the agency chose to use black and white typography/illustrations to reflect the simple honesty of Farmers Fayre while the photography aims to convey a traditional and rustic feel.