Seven Seas launches Haliborange rebrand campaign with McCann

Seven Seas has launched its ‘Let Kids Shine’ campaign having rebranded vitamin brand Haliborange.

The TV campaign, which will run throughout August will be seen on Channel 4, Five, ITV2 and ITV3, E4 and on digital channels, is part of the communications relaunch which also includes packaging redesign, a new website called The Haliborange Shiny School, PR and in-store activity.

Emma Firth, UK & International marketing manager, said: “As leaders in the VMS category, Haliborange aims to make it easier for parents to look after the health and wellbeing of their children.

"This engaging advert is designed to encourage parents to have fun whilst having the peace of mind that their children are happy and healthy and receiving all their vitamin needs."

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