InboxDMG creates Discovery game for Lunar Landing anniversary
Inbox DMG has worked with Discovery Networks International (DNI) to launch an online space game called Helium 3 via its international websites.
The game’s launch looks to complement the space and science programming which is airing on the Discovery Channel this summer to commemorate the 40th anniversary of the first lunar landing.
The viral has been seeded by Viralnet, the sisters viral seeding division of InboxDMG.
Georgina Hill, VP of Product and Programming, DNI Digital Media said, “Helium 3 is the latest digital product offering from DNI designed to drive engagement, build a global on-line community and create targeted commercial advertising opportunities within Discovery’s international websites. Discovery viewers expect high-quality, immersive content around passion points such as science and technology, and games like Helium 3 deliver this experience and offer advertisers a vehicle to reach a highly engaged audience through in-game advertisement.”
Alongside playing the game, visitors will also have access to content based on Discovery’s science and technology programming from the Discovery Channel website, including image galleries, an interactive timeline and a wide range of short-form video about space.