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Crimestopper Ebay Fox's Biscuits

Fox's Biscuits creates eBay site for Vinnie the Panda merchandise

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By The Drum Team | Editorial

July 17, 2009 | 2 min read

Fox’s biscuits continues to build the profile of its biscuit eating panda Vinnie as it launched an online auction shop with eBay.

The site will allow fans the chance to bid for items from Vinnie’s past, with proceeds being donated to Crimestoppers and is the latest element of a £5million ad campaign created by Mother.

The shop will allow fans of the character to buy one-off pieces of merchandise from his ‘less-than-savoury’ past which will include an empty violin case, an ‘almost new’ balaclava and a taxidermied boar’s head.

The 20 auction items listed will start at £0.99 each including postage and packaging, with items posted on the site for a minimum of one week.

The highest bidder will receive their memorabilia, together with a certificate of authenticity signed by Vinnie, in a limited edition wooden Fox’s crate.

Mike Driver, Fox’s marketing director, comments: “Launching the eBay site is a new and exciting way for Vinnie to engage with his fans. We have been inundated with requests for Vinnie memorabilia, and the auction site offers Vinnie admirers the chance to get their hands on their very own little piece of Vinnie.”

DigForFireDMG has also been involved in the Vinnie the Panda campaign.

Crimestopper Ebay Fox's Biscuits

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