RAPP Edinburgh creates campaign for Co-Op Financial Services
A new direct response TV campaign to promote The Co-operative Financial Services’ car insurance offering has been created by RAPP Edinburgh.
The 30 second ad will run through July across a range of satellite channels and focuses on price.
Plum Films was the production company for the campaign.
Viewers are invited to ring a hotline or visit a microsite developed by RAPP for a quote with the added incentive of saving up to £191 a year.
The end line is: “You love it. We look after it.”
A direct mail campaign also created by the agency will support the TV activity.
Paul Hemingway, head of campaign marketing at the Co-operative Financial Services, explained: “So much car insurance marketing leads on price, making it a commodity. We wanted to create stand out and engender more emotional engagement and hence the focus on the genuine relationship that often exists between people and their cars.”